Anti Wrinkle Face Cream

People have been applying cosmetic creams and lotions to the face for millennia, and the search for an effective anti wrinkle face cream has been going on just as long. The difference today is that we now know so much about the causes of damaged and aging skin that the objective is not just an anti aging cream anymore: it is the best anti aging cream.

In a well planned regimen for skin care anti wrinkle cream plays an important part. Creams can both protect the skin from damage and stress, and help to repair damage once it happens. A typical anti wrinkle face cream will contain a blend of special ingredients that, together, protect the skin from sun damage and moisture loss, provide it with necessary vitamins and minerals, prevent inflammation, restore structure, and remove harmful free radicals, the particles produced by metabolism and environmental pollutants that contribute to cell aging.

It is often recommended that an anti wrinkle face cream be applied with a gentle face massage, thus combining the benefits of increasing blood circulation to the skin and relaxing tense facial muscles, with the application of skin care anti wrinkle cream. The massage ensures that the cream is evenly applied and that it is well absorbed into the skin. Facial massage also results in a wonderful feeling of wellbeing, another vital component of looking and feeling young.

What are the best ingredients for an anti wrinkle face cream? Formulations vary, but the list of ingredients should include sunscreens - substances that block the ultraviolet rays of the sun from entering your skin cells and damaging them. Moisturizers should also present, because daily exposure to sun, wind, extremes of temperature, and pollutants in the air deplete natural moisture from the skin on an ongoing and cumulative basis. And for good skin care anti wrinkle cream should contain anti-inflammatories to prevent redness, scarring, and other inflammation that may result from any skin damage that does occur.

Antioxidants are virtually always included in anti wrinkle face cream. These are naturally occurring substances that are found in many plants. They remove the free radicals that scientists tell us cause so much damage to our bodies and to our health. Free radicals are produced in ordinary cell function and introduced from the environment. Once they are in the body, they tend to react with other molecules and cause damage to cell function. They are thought to play an important role in the skin changes that bring about wrinkling and slackness in the skin - this is why standard quality skin care anti wrinkle cream always includes antioxidants in large quantities.

Other ingredients in anti wrinkle face cream do more than just protect the skin: they promote healing and restore some of the youthful look that skin cells have lost over the years. They reinforce or promote new production of collagen and elastin, two substances produced by cells that make skin elastic and keep it looking firm and plump. Some have temporary effects that wear off in time, but others apparently actually turn back the clock on cell aging and return vitality to the cells. These ingredients in skin care anti wrinkle cream have the potential to truly make you look younger.

R. Drysdale is a freelance writer with more than 25 years experience as a health care professional. You can learn more about anti wrinkle face cream on the AntiAging Information site.
http://EzineArticles.com/?expert=R._Drysdale

Article Source:

The New Face Of Plazan Cosmetics

Cyprus based Ost Cosmetics ltd - worldwide distributor of Plazan professional cell therapy cosmetics, announced today that 34 year old, Russian part time model and business woman, Oksana Strelnikova will be the new face of Plazan. Oksana , who is also a co.owner of Ost Cosmetics ltd said. "This is a very exciting time not just for me, but for the company as a whole, what better face could we use to promote a brand, than one that has been using Plazan products for 5 years herself ". She went on to say. "I have done other modeling jobs in the past, but nothing like this. It was an honor to be asked if I would like to be the new face of Plazan". Director of marketing for Ost cosmetics, Neil Hart was quoted as saying "Oksana is perfect for the Plazan brand, her beauty and talent have a broad appeal to our customers, we are thrilled to be working with her". Popularity has grown in the Plazan brand through a tradition of word- of-mouth endorsement from makeup artists, models, TV presenters and journalists from around the world. Plazan hit the headlines earlier last year, after pop sensation Jennifer Lopez revealed she used placenta cell therapy facial treatments for keeping her skin looking younger for longer.

Research-and-production enterprise Plazan have worked in the market of cell therapy cosmetics and medicines since 1991 and is a group of highly skilled experts in this field. They are doctors and candidates of medical, pharmacological, and biological sciences. Many of these specialists have been working for numerous years in the field of cell therapy at the academy of sciences for the Russian Federation. Some employees of the company had been engaged in the development and study of placental cell therapy preparations from as far back as 1986. In 1989 at The Russian Academy of sciences "Plazan" won a grant for innovative activity for research of biologically active placental cell extracts, and in 1991 the placental cell therapy preparations developed by the company where entered into clinical tests by the health authorities. Since 1998 "Plazan" is the only company officially recognized as the developer of placental cell preparations by the Ministry of Health for Russia.